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Web Site Offers Discounts For Off-Peak Imaging

March 14, 2012
Written by: , Filed in: Practice Management
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An idle scanner generates no revenue. So Scot Woolley of Castle Rock, Colorado, launched CarePilot, a Web site that offers consumers discounts on, in essence, unused inventory of imaging as well as other health-care services.

CarePilot’s services include X-rays, MRI, CT, ultrasound, PET, mammograms, and stereotactic breast biopsies. The list also includes a wide variety of other procedures‚ÄĒeverything from a basic physical examination to dentistry, physical therapy, eye care, and acupuncture.

Woolley, the CEO, is a former principal partner in Colorado’s Health Images chain of imaging clinics. He told ColoradoBiz magazine:

The idea is to allow a patient to get all of the information they need within one or two clicks of a mouse. A patient says, ‘I need an MRI,’ or, ‘I need a root canal,’ and the engine pulls up the inventory on the calendar.

The patient selects from the available times and prices, and clicks to make an appointment. Discounts average 10 to 30 percent, Woolley says, making the service especially attractive to the uninsured or those with high deductibles. The patient pays in advance  through a credit card, PayPal, or a health savings account. Financing is available.

Advantages for the patient: Discounts. Choice of providers. Easy comparison shopping. Transparent pricing.

Advantages for the provider: Profitable use of what otherwise would be idle time. Quick payment without having to deal with insurance companies. (CarePilot takes a percentage of the patient’s payment and passes the rest directly to the provider.)

Brandon Krainik, DC, of Spine Re-New, a spinal rehabilitation and chiropractic clinic in Highlands Ranch, Colorado, is a CarePilot provider. He told ColoradoBiz:

I think it’s a great concept. I just post times when I have cancellations and times that are less busy. We’re out here fishing, and it’s best to have multiple poles in the water.

CarePilot has signed up more than 600 providers. Woolley said he hopes to expand into markets outside Colorado later this year, starting with Dallas-Fort Worth.

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Related seminar: The Business of Radiology


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2 Responses to “Web Site Offers Discounts For Off-Peak Imaging”

  1. Radiology Daily»AlertArchive » Arizona Web Site Puts Imaging Up For Bids on June 21st, 2012 at 10:44 am

    […] in their schedules. In that way, BidOnHealth is similar to CarePilot, a Colorado-based Web site we reported on in March. BidOnHealth’s largest Arizona imaging provider is SimonMed Imaging, which has 29 locations […]

  2. Radiology Daily»AlertArchive » Web Site Allows Radiology Shopping, Booking on December 18th, 2012 at 10:11 am

    […] have booked appointments. Similar sites have been sprouting, including two we’ve reported on, CarePilot and BidOnHealth (although something seems to have gone awry with the latter […]